I can't say that there is one particular area in which I am developing an expertise. I think that would be a bit of an overstatement and an embellishment. One area in which I would say I'm learning and improving almost daily on is the art form of writing within certain mediums. For instance within communication through emails or handouts and the proper language that is used for each document. The tone and diction of each document is very dependent on the audience you are addressing and the message the writer is trying to convey.
The challenge with writing is the dramatic shift in our most common used methods for writing. As we have discussed, at nausea, the shift toward social media today and going away from hard-copy paper trail writing. As an example, when was the last time you actually put a pen or pencil to paper and wrote out an essay? Mine was over 3 years ago when I was doing an in class essay for a final. As I'm writing this blog now it isn't done on paper, it is constructed on a computer screen through a word document.
For athletic departments the tone in which you convey your message is highly sensitive. Never do you want to seem condescending when addressing a donor. So how a person writes on behalf of the athletic department or themselves is super important. And as we all know especially through text or email, the emotion or tone of voice can be misconstrued in interpretation.
To wrap it up, I am learning the proper methods of how to write emails, publications, announcements, tweets, etc. when addressing sensitive and wide spread audiences.
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